Sécra Shoes were designed by Daniel Jones, an Australian Physiotherapist. Daniel already had another arch support footwear business and after having much hands on experience and interaction with customers through selling his other footwear, he soon realised that his customers were frustrated with the lack of options when it came to finding nice looking ladies shoes with support.
Daniel always knew he would do arch support shoes for ladies at some stage, but always viewed it as one of the last businesses he would start due to the complex and changing nature of ladies fashion.
However, with constant request from his loyal customers, he soon accepted that he could no longer ignore these pleas and he decided to delve into and learn everything he could about the world of ladies footwear.
Using the knowledge and connections he developed from his previous business, he partnered with some of the worlds leading footwear manufacturers to develop what is now arguably one of, if not the most comfortable range of ladies shoes available in the world.
The footwear Daniel has developed contains the same amount of support that you will find in an 'off the shelf' orthotic, providing support and comfort never thought able to be possible in a ladies shoe, while still incorporating a sleek and aesthetically pleasing look.
Oh, and you may ask, how did we come up with the name Sécra when we are an Australian company? Daniel tried to be a little clever and spell his other footwear businesses name backwards and as such, the name Seihcra was decided upon. We thought that the name choice was little funny due to the experiences we'd previously encountered with our other brand and it had a bit of a story behind it.
However, people were finding Seihcra a little hard to pronounce, as such, with some honest feedback from family and friends, we decided to alter it a little to make it easier to spell and pronounce. After some deliberation and debate, we landed on Sécra, pronounced 'Sé-Crah'.
Anyway, that's how Sécra Shoe's was born.
We hope that you love them, we are sure that you will!